Many of you will remember the cola wars which spilled onto the media, TV and press. Those must have created more engagement that the garden variety ad campaigns.
You've also heard about the rivalry between luxury car manufacturers. This rivalry in fact goes beyond who trumps who in the automobile market, but you see them want to grab the top spot when it comes to racing too. Mind you, they acknowledge it too. We've seen them taking jabs at each other every time and the proof is in the billboards.
But one thing that all these manufacturers have for each other is respect. Respect for the rich history they share which is where we see the camaraderie between them. On BMW's 100th anniversary this year, the Mercedes-Benz offered its congratulations in a very cheeky manner.
Mercedes-Benz Museum did something even better. They've gone to the extent of inviting BMW employees to visit the museum in Stuttgart - with no admission charges between March 8 and 13, 2016. In fact has gone to the extent of saying that those who arrive in a BMW will be allowed to park and there will be no parking fees charged either and will get a prominent position directly outside the entrance on the hill.
The museum has issued a special invitation to the first 50 BMW employees who arrive: following their tour of the exhibition, they are invited to enjoy a Swabian speciality citing the double kidney shape of the signature BMW radiator grille.
Carl Benz and Gottlieb Daimler invented the automobile independently of one another in 1886 and it's nice to see Mercedes-Benz join in to celebrate this milestone of a year with a rival. Way to go!
You've also heard about the rivalry between luxury car manufacturers. This rivalry in fact goes beyond who trumps who in the automobile market, but you see them want to grab the top spot when it comes to racing too. Mind you, they acknowledge it too. We've seen them taking jabs at each other every time and the proof is in the billboards.
But one thing that all these manufacturers have for each other is respect. Respect for the rich history they share which is where we see the camaraderie between them. On BMW's 100th anniversary this year, the Mercedes-Benz offered its congratulations in a very cheeky manner.
Mercedes-Benz Museum did something even better. They've gone to the extent of inviting BMW employees to visit the museum in Stuttgart - with no admission charges between March 8 and 13, 2016. In fact has gone to the extent of saying that those who arrive in a BMW will be allowed to park and there will be no parking fees charged either and will get a prominent position directly outside the entrance on the hill.
The museum has issued a special invitation to the first 50 BMW employees who arrive: following their tour of the exhibition, they are invited to enjoy a Swabian speciality citing the double kidney shape of the signature BMW radiator grille.
Carl Benz and Gottlieb Daimler invented the automobile independently of one another in 1886 and it's nice to see Mercedes-Benz join in to celebrate this milestone of a year with a rival. Way to go!
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