Maruti Suzuki has finally launched its first compact urban SUV, Vitara Brezza, at a mouth- watering price... and it received 2500+ bookings in 24 hours!
But the cat was already among the pigeons when Maruti Suzuki had unveiled the Vitara Brezza at the Auto Expo 2016. The Vitara Brezza is the car maker's answer to the Ford EcoSport and Mahindra TUV300.
The Vitara Brezza has clearly been one of the most awaited sub-compacts in 2016 and as seen in the spy shots and teaser images. Racy leaked images of the Maruti Suzuki Vitara Brezza suggested a box-like profile with wide chrome grille, and black cladding on bumpers, wheel arches and belt line get black cladding for a rugged appeal. So naturally it had onlookers salivating, esp. when it was announced that this was the same car that would be sold and at a price between Rs 7-9 lakhs.
Ford dropped the price of their Ecosport by close to Rs 1 Lakh in anticipation of consumers flocking to the Brezza. Nothing like this happened with the launch of the TUV by Mahindra. Looks like the market leader in the compact SUV segment was clearly outflanked this time.
Suzuki Brezza is not sold at Maruti's Nexa showrooms and may seem to onlookers that it is not "premium". Yet the Vitara Brezza has clocked 20,000 bookings as of now... and counting! Clearly Indians love the youthfulness of the Brezza.
Suzuki Brezza is not sold at Maruti's Nexa showrooms and may seem to onlookers that it is not "premium". Yet the Vitara Brezza has clocked 20,000 bookings as of now... and counting! Clearly Indians love the youthfulness of the Brezza.
The consumer today is really the king and the automakers are going all out to spoil him/her further. This segment is only going to grow!
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