Mercedes wishing BMW on its 100 Year Anniversary was a good show in camaraderie. This is heartening considering that the Big 3 of Germany BMW, Audi & Mercedes have tried to be one-up on their rivals not only on the race track and market place but also in the media.
These media confrontations have been going on since 1987 but the ones that got coverage began in 2006 when BMW released an ad congratulating Audi for winning South African Car of the Year 2006.
Audi could not resist and congratulates BMW for Winning World Car of the Year 2006 award, albeit sarcastically.
Subaru joins the fun with an ad of its own congratulating BMW and Audi.
Another supercar maker also joins the party. It purposely does not mention its brand in the ad to show itself above this din.
The finale in this party is taken by Bentley which does not show its car.
Insane!
These media confrontations have been going on since 1987 but the ones that got coverage began in 2006 when BMW released an ad congratulating Audi for winning South African Car of the Year 2006.
Audi could not resist and congratulates BMW for Winning World Car of the Year 2006 award, albeit sarcastically.
Subaru joins the fun with an ad of its own congratulating BMW and Audi.
Another supercar maker also joins the party. It purposely does not mention its brand in the ad to show itself above this din.
The finale in this party is taken by Bentley which does not show its car.
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